What We Do Best
Krav Maga, the official fighting and self-defense system of the Israeli military, emerged from an environment where extreme violence was common and a self-defense system was desperately needed. Krav Maga has been tested and improved under real-life conditions, proving to be an ideal system for defending oneself in the face of life threatening danger.
The principles of Krav Maga are simple:
1) Address the immediate threat.
2) Attack simultaneously.
3) Eliminate the threat.
Meet Our Owner
David Eaton was born and raised in East Bridgewater, MA. In 1994, he enlisted in the US Navy. David served on board the USS Merrimack as a Gunners Mate from 1994-1997. He received Veteran status for medals earned during Operation Enduring Freedom and Operation Southern Watch while deployed in 1996. He is now a devoted father of two.
David began training in 2006 and began teaching in April of 2010. In 2013 David opened his own doors and has been successfully running Krav Maga South Coast since. After receiving his black belt David sought out a new challenge and made his amatuer Muay Thai Debut with Lace Up Promotions. David continues to lead by example, seeking new challenges for himself and his students.
Alpha Krav Maga International
Alpha Krav Maga International was founded by Head Coach Sam Sade with the purpose of keeping the community safe through the instruction of Alpha Krav Maga.
Alpha Krav Maga is renowned as one of the most effective, advanced, reality based self-defense and Survival Systems of the Israeli Defense Forces found in the world. Alpha Krav Maga international is dedicated to training men, women, children, law enforcement and military personnel to be able to fight and defend themselves and others, stand up for what is right, and to never become a victim.